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Investigating the role of artificial intelligence in HRM practices in Nigerian Breweries, Borno State

  • Project Research
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  • NGN 5000

Background of the Study

Artificial Intelligence (AI) has made significant strides in reshaping business operations, with Human Resource Management (HRM) being one of the areas experiencing profound transformation. AI technologies, such as machine learning, natural language processing, and predictive analytics, are increasingly being integrated into HRM practices to streamline recruitment, performance management, employee engagement, and more. Nigerian Breweries, a leader in the beverage sector, is exploring the integration of AI in its HRM practices, particularly in its Borno State operations, to enhance its human resources functions and improve overall organizational performance.

AI's role in HRM includes automating administrative tasks, improving the accuracy of recruitment processes through predictive analytics, enhancing employee training programs through AI-driven personalized learning, and improving decision-making by analyzing employee data. Despite these advancements, the adoption of AI in HRM practices is not without challenges. These challenges include resistance from employees and management, concerns about job displacement, and the high costs of implementing AI systems.

This study aims to investigate the role of AI in HRM practices at Nigerian Breweries in Borno State, focusing on the effectiveness of AI in improving HR functions and its impact on organizational performance. Understanding these dynamics is critical for organizations looking to adopt AI and integrate it into their HR operations.

Statement of the Problem

Nigerian Breweries has made strides in implementing AI technologies in various business operations, but the extent to which AI has been successfully integrated into HRM practices in Borno State remains unclear. There is limited research on the specific applications of AI in HRM within the company and its impact on efficiency, employee engagement, and decision-making. This study seeks to investigate the role of AI in HRM practices at Nigerian Breweries, assess its effectiveness, and explore challenges and opportunities associated with its implementation.

Objectives of the Study

1. To investigate the role of AI in HRM practices at Nigerian Breweries in Borno State.

2. To evaluate the effectiveness of AI in improving HRM functions such as recruitment, performance management, and employee engagement at Nigerian Breweries, Borno State.

3. To identify the challenges and opportunities in integrating AI into HRM practices at Nigerian Breweries, Borno State.

Research Questions

1. How has AI been integrated into HRM practices at Nigerian Breweries, Borno State?

2. What is the effectiveness of AI in enhancing recruitment, performance management, and employee engagement at Nigerian Breweries, Borno State?

3. What challenges and opportunities exist in implementing AI in HRM practices at Nigerian Breweries, Borno State?

Research Hypotheses

Ho1: The use of AI in HRM practices does not significantly improve HR functions such as recruitment and performance management at Nigerian Breweries, Borno State.

Ho2: There is no significant relationship between AI implementation and employee engagement at Nigerian Breweries, Borno State.

Ho3: The challenges of integrating AI into HRM practices do not significantly impact its effectiveness at Nigerian Breweries, Borno State.

Scope and Limitations of the Study

The study focuses on the role of AI in HRM practices within Nigerian Breweries in Borno State. Limitations may include challenges in accessing detailed data on AI integration and its direct impact on HR functions, as well as potential resistance from staff in providing honest feedback on the technology's effectiveness.

Definitions of Terms

• Artificial Intelligence (AI): The simulation of human intelligence in machines programmed to think and perform tasks that typically require human intelligence, such as learning and problem-solving.

• HRM Practices: The policies, activities, and practices implemented by an organization to manage its human resources, including recruitment, training, performance management, and employee engagement.

• Employee Engagement: The emotional commitment that employees have to their organization, which influences their behavior and performance.

 





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